Microsoft Portfolio

Microsoft aims to empower a new generations of creatives. Our research showed that young students seeking to pursue creative careers saw compiling a final portfolio as a daunting task. Convincing their parents that a creative career is worthwhile was another battle in itself.

My team and I created a pop-up VR campaign using the HoloLens to introduce Microsoft Portfolio, a platform to help high school students to apply to art schools.

Creative Team: Jayne Goodall, Rachel Zukerman

Awards: D&AD New Blood Graphite Pencil 2019

Using the platform, students can select their interests, see top schools for possible majors, and upload their portfolio which can be easily adapted to each school's individual application guidelines.

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