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Hefty | Share a Cup of Cheer

For the 2022 holiday season, Hefty Party Cups asked us to show togetherness on the NASDAQ Tower in iconic Times Square, challenging us to stand out from the crowd with an ad space that is literally poked full of holes. Rather than letting the 26 windows break apart our design, we used them to unify it by creating a vertical neighborhood that felt right at home in NYC.

Awards: AdFed 2023 The Show Gold Animated/Video Boards, Silver Multiple Boards


Periscope - Agency
Heath Pochucha - Executive Creative Director
Laura Panthofer - Art Director
Maggie O'Brien - Executive Producer
Toast - Animation Partner

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