Open books on open roads.
It takes about 35 minutes to drive 40 miles, which is the maximum radio broadcast range. We took this opportunity to introduce samples of audiobooks with an outdoor and radio campaign.
Creative Team: Ariana Vallenilla
Awards: 2020 Gold SCADDY OOH/Ambient
Route 66 - New Mexico
Great River Road - Minnesota to Louisiana.
Pacific Coast Highway - Northern California