Open books on open roads.​

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It takes about 35 minutes to drive 40 miles, which is the maximum radio broadcast range. We took this opportunity to introduce samples of audiobooks with an outdoor and radio campaign.

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Creative Team: Ariana Vallenilla

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Awards: 2020 Gold SCADDY OOH/Ambient

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Route 66 - New Mexico

Great River Road - Minnesota to Louisiana.

Pacific Coast Highway - Northern California

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